Education
Master's Degree in Transmedia Communication, Polytechnic University of Valencia
Organization: Punt Estudi (Avantcem Group)
I'm Laura Puig, a writer specializing in communication and audiovisual content, based in the Marina Alta region. My profile combines strategic storytelling, audiovisual production, and brand building, with a clear commitment to boosting the local business community and giving a voice to businesses in the area.
I graduated in Audiovisual Communication from the Polytechnic University of Valencia, where I also completed a Master's degree in Transmedia Communication, specializing in storytelling and brand architecture. In 2025, I furthered my training with the course "From Fashion to Fragrance: The Business of Storytelling" at the Istituto Marangoni, focusing on strategic narrative applied to branding.
During my university years, I was part of the Art Direction department on several short films. One of them, Lucio, won awards at the regional and national levels and was a finalist in an international competition in Chicago (USA). This experience strengthened my aesthetic vision and my ability to construct coherent visual worlds.
I began my professional career at Grupo Radio Gandia (TeleSafor and Cadena SER), where I worked as a television camera operator, editor, and community manager. During this time, I also developed audiovisual content for À Punt, integrating production, editing, and digital strategy.
I am currently a Copywriter at Punt Estudi, part of the Avantcem Group, where I handle content writing, editorial planning, and the creation of texts optimized for SEO and digital environments. I work on concepts, tone, and messaging to ensure each brand communicates clearly and coherently, reflecting its identity.
I work from a clear conviction: to build authentic narratives that connect with the identity of the territory. I am committed to a strong local DNA, collaborating with businesses and companies to translate their essence into strategic, coherent messages aligned with their community.
